Monday, April 9, 2007

Royal Caribbean launches first youth loyalty program

In the April edition of the Smarter Cruising newsletter (read it here), I offered a rundown of the major cruise lines' repeat-passenger ("loyalty") programs, which are similar to airline frequent-flyer programs and often offer exclusive discounts and other perks to reward their past passengers on subsequent cruises.

Now, in a reflection of its commitment to family cruising, Royal Caribbean has just announced the first-ever loyalty program designed for cruisers under age 18. The Crown & Anchor Society Youth Program will launch on the line's Liberty of the Seas maiden voyage on May 19. Young passengers, who will automatically attain their parents' membership level (it's a four-tiered program: Gold, Platinum, Diamond, and Diamond Plus), will be eligible to earn cruise credits and also be presented with various puzzle and game books and special offers for onboard amenities.

You can enroll your kids in the program at or through the Crown & Anchor Society's toll-free service line, 800/526-9723.

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